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Step And Repeat LA Makes Photo Op Backdrop Graphics Larger Than Life


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Step and Repeat LA - The Leader in Media Walls


(LosAngeles.CityRegions.Com, April 08, 2016 ) Shadow Hills, CA -- Repeated patterns of logos are most often used on wall-sized backdrops for photo op and media interview areas at special events, premiers, trade shows and red carpet events such as award shows. Some shows and events are breaking time-worn patterns using ‘designer' backdrop mural prints from Step and Repeat LA.

"Some media area backdrops at shows don't use just standard logo step and repeats; they're made to get more attention. We call ‘em ‘loudmouths' in the shop," said Anthony Klemp, a spokesman for the company.
"Most of the time we still print logo patterns, but event planners are using new ideas to get press attention, like gigantic logos, massive photos, bold graphics; things are a little different now in photo op land," said Klemp. "Some of these special walls start with standard logo patterns then add other elements like large areas of color. The simplest have been giant checkerboards, so light-color logos on dark blocks alternate versus dark logos on white. That idea's been around for a long time and it looks great!"

Super-sized themes such as close-ups of single flowers have been printed onto large stage walls for fashion shows and oversized trade show graphics are often wall mounted or hung like signs for booth décor. Step and Repeat LA makes background prints, decor and signage up to 16 feet tall and as wide as required for shows. Bold graphics have not normally been used in the past as backdrops for photo op or media interview areas.

"We're talking big, bold treatments on that logo wall behind interviews and photo ops; it can work if it's done right," Klemp said. "Marketing and PR people like logo repeats across there because it's branding spattered across the background in every snapshot, but designers sometimes dress up the media area more like a TV set," Klemp observed.

When asked if big logos or designs might be distracting, Klemp noted, "We've seen big logos in the center of pattern walls for years, it's just that some planners are kind of stepping up the game a bit. A good designer is worth their weight in gold. Some of the guys in our shop are big-time award winners; they know what to do without going overboard."


About Step and Repeat LA

Step and Repeat LA is a one-stop shop for event planners, providing high-quality step and repeat backdrops and red carpets for many events around the U.S. A step and repeat is a backdrop display that has one or more sponsor logos repeated in a step or diagonal, alternating pattern. It is used for photo opportunities. Step and Repeat LA offers free ground shipping and can ship within 24 hours of approval of artwork.

Step and Repeat LA

Anthony

818 434-7591

Anthony@StepandRepeatLA.com

Source: EmailWire.Com

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