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Optikal.com Unleashes the Latest Ultimate Challenge to All Omni Channel Marketing


Omnichannel Retail Trends in 2016 According to Optikal.com

(LosAngeles.CityRegions.Com, September 08, 2016 ) Optikal.com, a fast booming business advertising agency that aspires to lift a small business into large scale business unleashes the latest ultimate challenge to all Omni channel marketing. As a successful company, Optikal.com was able to reach a wide coverage of clientele by making the most of Omni channel marketing.

Nowadays, consumers from different parts of the globe are using their smartphones and other gadgets to shop. Especially now, many customers are looking for something convenient way for a back to school shopping season. Optikal.com unleashes this as a challenge to all Omni channel marketing strategies.

For retailers, back to school shopping is one of their biggest chances to earn big. According to latest statistics from National Retail Foundation, it is expected this year that most U.S. families would spend up to $75.8 billion for school supplies. It is a big leap compared to last year’s $68 billion from NRF’s survey.

Back to school season is considered as one of the second-biggest events in retail calendars and it only gets better every year. Therefore, Optikal.com shares that some parents are already doing their shopping at least three months before the big event. So, retailers in Omni channel marketing now include diverse products as a new strategy. Instead of sticking to their traditional offers of notebooks and writing materials, they now offer electronics, apparel, sporting goods, and so much more.

In fact, Optikal.com shares that some Omni channel marketing techniques also include some furniture that are exclusive for incoming college students that will go to a boarding school. That is why; they now call it as back to dorm and back to campus season. But, Optikal.com emphasizes that Omni channel marketing retailers is facing a great test nowadays that consumers online are also growing. This calls for an innovative Omni channel marketing to keep up with the competition.

As an answer, Optikal.com shares that many retailers are widening their range of focus on mobile advertising and selling. Some established an online shop to allow their customers to reach them wherever they are and offer shipping services. Meanwhile, some retailers still do timeless technique that would attract customers by offering discounts even online. Other Omni channel marketing retailers create an app to provide an easier shopping experience to customers.

As mobile promotions and trades are growing, Optikal.com highlights that marketers must pay close attention to this. Interaction is the most important aspect in the market for all retailers and customers so with Omni channel marketing, this must be managed smoothly.

About Optikal

Optikal is an Omni Channel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.

Dimitry Vital
PR and Marketing @ Optikal
Telephone: 323-372-1289
Email Address: info@optikal.com
Website: http://www.optikal.com


Dimitry Vital

1323 3721289


Source: EmailWire.Com

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