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Optikal.com Shares Why Big Data Marketing Matters a Lot in the Industry


Looking for the Best Omnichannel Marketing Solution

(LosAngeles.CityRegions.Com, November 07, 2016 ) LA, CA ----- Among all OmniChannel marketing solutions, Optikal.com is one of the most successful companies. Optikal.com provides a one on one human-to-human connection between brands and advertisers in order to reach their target customers. Now, Optikal.com shares why big data marketing matters a lot.

What does it mean to have big data marketing? Optikal.com shares that big data marketing pertains to the increasing velocity, volume, variability, complexity and variety of information. For the marketing industry like Optikal.com, big data marketing is the basic outcome of the latest marketing landscape.

Optikal.com reveals that the digital world today is the one that gave birth to big data marketing. However, the term data does not refer to data literally. It pertains to 3 Cs such as capabilities, competencies, and challenges that are combined with analyzing and storing of big sets of data. This supports the level of a certain decision making which is more precise and appropriate to the current situation. It should be better than the previous decision makings that were driven by big data marketing.

Why big data marketing matters?

Optikal.com shares that acquiring a big data does not literally mean that a marketing strategy is automatically getting better. However, there is indeed big potential on acquiring big data marketing. Big data marketing can be compared to a secret formula or ingredient. It is raw and a very special element in a business where it is the insight from the data matters most.

The actions and decisions that marketers take make it different and more efficient. If marketers combine an excellent marketing management technique to big data marketing, Optikal.com, and other organizations can make a big impact in these areas:

• Customer’s loyalty and retention. Big data marketing can help marketers unveil the things that influence their customers to remain. It helps them know how to keep customers coming back.

• Customer’s engagements. Big data marketing can give them insights on who are their customers, where marketers can find them, their needs, and how they can be connected with them at the right time.

• Marketing’s optimizations and performance. Through big data marketing, Optikal.com shares that marketers can know which marketing strategy should be used to pass on different channels. It also promotes the continuous marketing optimization programs by analysis, testing, and measurement.

Big data marketing means a lot to marketing industry. Optikal.com advises marketers to be wise on using it to ensure their success in business. Optikal.com encourages marketers to drop by their site to get more information about big data marketing.

About Optikal

Optikal is an Omni Channel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.


Dimitry Vital

PR and Marketing @ Optikal

Contact no: 1-323-372-1289

Email: info@optikal.com

Website: http://www.optikal.com


Dimitry Vital



Source: EmailWire.Com

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