Anti-Aging Start-up Shines The Light On Connection Between Inner Beauty And Wrinkle Repair

(LosAngeles.CityRegions.Com, December 06, 2013 ) Huntington Beach, CA -- New Hyaluronic Acid Serum launching on Amazon by company shining the light on Inner Beauty

US company, Potentis Libertatem (latin for "powerful freedom"), is launching a new product in their Beyond Innocence line of Anti Aging Skin Care. Lustre Hyaluronic Acid Serum + Vitamin C is now available exclusively through Amazon.com.

"Anyone looking to change their vision of themself in the mirror must consider their self-image, " states company co-founder, Alexandre Surrett. "Maltz teaches us in Psycho-Cybernetics that any effort to change our outer physical image without addressing how we feel about ourselves will be much less effective. We are not only promoting the mental benefits of a healthy, youthful appearance, but also the importance of a robust self-confidence." The company is also adding a "Wall of Youthful Beauty" to their Facebook page to post images of the smiles created from their product line.

The new product launching this month is a Hyaluronic Acid Serum + Vitamin C, named Lustre. Hyaluronic acid is naturally present in the skin, but as humans age, the percentage produced in the skin decreases, which also accounts for the loss of hydration and moisture in the skin, causing an increase in the appearance of wrinkles. This decrease in hyaluronic acid also affects the way that the skin operates and ultimately results in loss of elasticity and a decrease of collagen. Apart from moisturizing and hydrating the skin plus the smoothing-out of wrinkles, the increase of hydration in the skin is of essential importance, as this helps in getting nutrition to the skin cells, as well as providing the vehicle for proper waste removal from the cells – as it helps to increase the amount of water held in the extracellular matrix of the skin.

"In addition to developing a social community to promote wellness among aging women, a portion of our profits are dedicated to supporting programs that teach young women the proper methods of developing a positive mental well-being," says Surrett. "We have a very ‘pay-it-forward' attitude here at Potentis Libertatem."

As a celebration of the launch of the new product, they are offering 66% off to new customers ordering through Amazon.com for a limited time starting tomorrow, December 7.

About Potentis Libertatem

POTENTIS LIBERTATEM is using their Beyond Innocence Anti-Aging line of products to bring awareness to the fact that no matter what you look like on the outside, a poor self-confidence will make you feel "old."

Potentis Libertatem

Sarah Matthews

1-613-699-4152

sarah@surrealmark8ng.com

Source: EmailWire.Com