Benevolent Bartender's Silicone Ice Trays Break The Mold Of Amazon Branding

(LosAngeles.CityRegions.Com, January 08, 2015 ) Los Angeles , CA -- Los Angeles, CA - Amazon is undoubtedly a huge, saturated marketplace. It is perfect for the consumer who can visit the site in search of nearly anything, and find it and several competing brands from which to choose. The consumer can select the best possible price, or opt for something with higher quality. The reviews system gives insight as to the performance of the product but the true advantage for the consumer is the wide variety of available products which gives them unparalleled access to exactly the features and benefits they are looking for.

This model is perfect for consumers but does create a bit of a challenge for a new business owner looking to successfully market and sell a product in a field where top ranking products already have hundreds of reviews and the best visibility on the site. In order to break these barriers to entry, new products need to have something that differentiates them from similar items. Now, new brands need to have a clear message to win over potential customers. While most brands tack on additional benefits and sell intrinsic value, one company has taken a different path.

Benevolent Bartender, a Los Angeles-based startup, has a grand vision for a new way of operating a business, and they've brought it to Amazon with the release of their first product. Instead of loading up on extras, they've improved on the basic product offering and enhanced it with their daring new business model. "Benevolent" is not just a title in this case. The company, founded by Massachusetts native Farrah Lawrence, is structured around the following four principles: 100% Business Transparency, 50% Profit Philanthropy, Environmental Stewardship and Commitment to Improvement.

Posting their costs, sources and practices online will give consumers an honest look into the finest details of the business. Donating half of profits to charity will incentivize big performance and environmentally conscious measures taken are a "no-brainer" according to the company's founder. While it is a big risk to open the books and operate consciously, it is one Lawrence knows both she and the consumer is ready to take. On their Facebook Fan Page, Lawrence states, "This little experiment has the power to change the world. If you can handle our imperfections, we can promise you that you will cheer for our improvements. We will always take another step in the direction of positive growth. That is our promise."

Benevolent Bartender's first product is a neat 8-cavity silicone ice tray designed to mold giant ice cubes perfect for old-fashioned's, fine spirits, and is especially great with high quality coffee and teas. The product is aimed at savvy home bartenders and entertainers, producing cubes that look amazing in the glass and providing plenty of conversation topics with its groundbreaking business model.

About Benevolent Bartender

BenevolentBartender.com is bringing sustainable business practices, aggressive philanthropy, complete transparency and a commitment to improvement into the world of Amazon and conventional bartending supplies, "breaking the mold" of traditional business methods to demonstrate the viability of conscious operations in a favorably evolving world.

Benevolent Bartender

Farrah Lawrence

3035887256

farrah@benevolentbartender.com

Source: EmailWire.Com