Polluted Air In Cities Ages The Skin 10 Percent Faster, According To New Research

(LosAngeles.CityRegions.Com, July 03, 2015 ) Los Angeles, California -- City pollution, stress and hard water are all enemies of the skin. According to new research done in Beijing, the polluted air in cities ages the skin 10 percent faster than if the skin was in cleaner country air. It all comes down to 224 known chemicals that are lurking around. These chemicals damage the proteins in the skin. Evidence from this study showed that city pollution has a significant effect on the skin's protective outer barrier and hydration. Both the skin's protective outer barrier and hydration are compromised in polluted city air. When both of these are compromised, wrinkles form at a faster rate. With toxins that can get below the skin, it's bad news for city dwellers.

Elba Naturals focuses on that. Each specific product is enriched with the latest technology of ingredients to protect the skin against pollution, ramp up collagen production, increase hydration and help repair the damage cause.

Flashing city lights, tight deadlines, commuting to work and multi-tasking daily responsibilities all add up to stress, and stress seriously affects the skin. It induces the adrenal gland to produce cortisol, which then makes the sebaceous glands go into overdrive with producing more oil. It also slows down the healing process. And even worse, stress causes premature aging. The overproduction of hormones decreases the skin's ability to regenerate new skin cells. The end result is more sagging skin and wrinkles. When cortisol levels are high, there is a drop in the production of dehydroepiandrosterone (DHEA). DHEA is an anti-aging hormone, and it steadily decreases with age. "Elba Naturals is your friend that helps reduce the effects of skin aging-related stress" says Amanda Price, the spokesperson for Elba Naturals.

And there's more. By living in a city area with hard water, people are more likely to have dry skin. Hard water contains many minerals that deplete the moisture and natural oils from the skin. Those with sensitive skin or skin conditions like eczema will often experience more irritation and dryness with hard water. Natural and organic, the products focus on hydrating ingredients to soothe and nourish the skin for a radiant and youthful look. "They bring back that fresh look of moist looking skin", continues Amanda.

"Like Euripides once said, 'A loyal friend is worth 10,000 relatives,' Elba Naturals is the city dwellers' skin new BFF. Natural and organic products that stands out from the herd of offerings on the market. Use them daily and strut your city walk with your best looking city skin. We just proved it with the success of our first US launch, the Elba n.1 - Advanced Firming Eye Cream. There's nothing better for the 'urban eyes' than Elba n.1. And this was just the beginning." - concludes Amanda.

This way Elba Naturals announces that there is more to come.

About Elba Naturals

Elba Naturals produces and distributes premium quality natural & organic skincare products for a happy Green Urban Lifestyle. It introduced the brand into the U.S. marketplace by first launching its Elba n.1 - Advanced Firming Eye Cream on Amazon.com. New products are scheduled to follow very soon.

Elba Naturals

Amanda Price

(954) 840.3598

pr@elbanaturals.com

Source: EmailWire.Com