Facebook Is Set To Rival Google As The Major Traffic Source For News

(LosAngeles.CityRegions.Com, August 25, 2015 ) Los Angeles, California -- It was recently announced by Parse.ly that Facebook had overtaken Google in terms of being the largest source of referral traffic to news sites. The information was released in the latest Parse.ly report for the May-July 2015 period.

Whilst these figures are represented across Parse.ly's clients and are not necessary the case across the internet globally, their client group is a list of over 400 major media companies.

Facebook continues to grow in significance in the online media race. Commentators have been watching for a while now as the race between Facebook and Google played out and the data from Parse.ly maybe symbolic of a slow trend away from traditional organic search engine referrals to more social driven referrals.

Whilst people involved in the media industry have a good appreciation of how important social platforms are, it doesn't take the local business owner long to also realize the significance of these platforms. As more and more people use these platforms to engage and share information, the more news is shared. Links to breaking news spread like wildfire between interest groups, friends and family. People are turning to social media sites like Facebook to get their news.

Businesses are realizing the importance of being on social media platforms such as Facebook and employ all number of methods to get their company messages onto these platforms.

One example of a company engaging actively via Facebook is AFPCYCLING.COM The company recently expanded its marketing reach by setting up a company Facebook page in order to communicate with its target audience. As well as being able to distribute latest cycling news items to its followers it is also a way for the company to offer valuable information to their customers.

MD Joel Sadler commented: "We see Facebook as playing an extremely important role in our dialogue with our customers. In order for us to position ourselves as a valuable contributor to the cycling fraternity, we need to be able keep our followers up to date with the latest industry news as well as information that makes their cycling lives easier and more enjoyable. A big part of that is posting links to major news sites so that our audience have fast and easy access to the latest and most relevant news. In essence we become a valuable hub of information."

About AFPCYCLING.COM

AFP CYCLING is passionate about cycling. Their team works hard to ensure that their product quality reflects this passion. Specializing in bicycle products such as their new micro bike pump, the company not only provides products but prides itself on being a valuable source of information to the cycling community.

AFPCYCLING.COM

Noah Williams

+13853130310

media@afpcycling.com

Source: EmailWire.Com