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Los Angles Press Releases
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(LosAngeles.CityRegions.Com, August 27, 2015 ) Los Angeles, California -- Earlier this month, Lush Items was proud to reveal the exciting new package design for their MagniViz Magnifying Glass, which has started to sell well on Amazon.
Product packaging is an important factor when customers are comparing similar items, so it is particularly relevant in the overall marketing strategy of a product. Great packaging helps define the character of a product, and most importantly, it helps to create brand identity and gives a product shelf impact among competitors.
Customers can often be tempted into making a purchase by attractive packaging or creative design. Also, a well designed outer package can add perceived value to an item, making the customer willing to pay more. However, package durability is also very important for products sold on Amazon. It must be tough enough to withstand handling by delivery companies.
The most important factor with package design is to make it distinctive, unmistakable and eye-catching. It has to stand out in a competitive environment. That said, it must also be appropriate for the product and niche.
For the MagniViz Magnifying Glass, Lush Items has chosen a stylish, predominantly black, brown and gold color combination with a variety of images to indicate the different ways the MagniViz can be used. This color combination suggests quality, style and reliability.
Even though it is a functional item, the package design is sufficiently appealing for it to be given as a gift. At the same time, all Lush Items packaging is recyclable, which is another equally important message to convey.
The MagniViz Magnifying Glass box consists of: - a 65mm diameter highly polished acrylic lens with 3x magnification - soft cleaning cloth - protective inner plastic bag cover - 2 LED lights (2 x AA batteries are required, but not included) - outer package with detailed instructions on how to operate the folding stand, and insert or replace batteries.
The MagniViz Magnifying Glass is currently for sale on Amazon at specially reduced price of $9.99 until the end of August 2015, and has a 100% money back guarantee.
Julie Stevens (Sales Director) said, "We are confident that our customers will love the attractive, new package design. The packaging is now in line with the quality of the MagniViz Magnifying Glass product itself ".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a variety of lush but essential household items. The MagniViiz Magnifying Glass is the latest in the product range. It is manufactured to the highest standard and comes with 100% satisfaction guarantee.
Lush Items
Julie Stevens
07973285842
pr@lush-items.com
Source: EmailWire.Com
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Los Angeles News - Regions
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