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Los Angles Press Releases
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(LosAngeles.CityRegions.Com, December 10, 2015 ) Los Angeles, California -- Statistics show that over 30% of a company's annual product sales usually occur during the period between Black Friday and Christmas. Following on from a great Black Friday week of sales for the MagniViz Magnifying Glass, Lush Items must do all it can to maintain the momentum to take advantage of this peak in seasonal sales, such as email marketing to existing customers, social media posts and sending shipping deadline reminders. It's also a good time to review each product price point, and even consider offering free shipping, which has also been shown to be a key factor in some purchase decisions.
The Black Friday buying phenomenon has affected the traditional shopping cycle and can result in weaker Christmas sales. Whereas there used to be just one higher peak for the Christmas build up, now there are two peaks, the earlier being that of the Black Friday to Cyber Monday period. Customer habits during this time are slightly different too, with more and more shopping done online than in actual stores.
Retailers, both online and physical must ensure they are as prepared as can be by having sufficient stock and patience because customers are leaving their Christmas shopping later and later in order to grab a last minute bargain. The weather can also impact whether people resort to shopping online instead of in an actual store. Actual stores have an advantage over online retailers when it comes to last minute purchases. This is because of uncertainty about whether the items will be delivered in time for Christmas.
The MagniViz is a useful magnifying glass with a fold away stand. This allows it to be used either hand held or hands free. The 3x magnification lens is made from acrylic, making it both light to hold and post. It also comes with a soft cleaning cloth. There are two bright LED lights which require 2 x AA batteries (not included). Instructions for use and battery replacement are on the outer box.
Julie Stevens, the Lush Items Sales Director, said after a successful Black Friday week, "We now have our Christmas strategy in place ready to cope with the additional season demand. Customers have already indicated to us in their reviews that the Magniviz make a great gift!".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of lush and essential household products. The MagniViiz Magnifying Glass is the latest in the home office range. It has a multi-functional design and comes with full refund guarantee.
Lush Items
Julie Stevens
07973285842
pr@lush-items.com
Source: EmailWire.Com
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Los Angeles News - Regions
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