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How Do Brands Step Out of their Comfort Zone and Hone Omnichannel Marketing Solutions?


Big Data and Omnichannel Marketing The Strengths of Optikal.com

(LosAngeles.CityRegions.Com, December 08, 2016 ) Optikal.com being one of the most successful Omnichannel retailers reveals how brands step out of their comfort zone and hone Omnichannel marketing solutions. As the business industry evolves worldwide, so as technology and customer preferences. From the medium of communication to the process of reaching customers, everything is evolving to a trickier and challenging business world.
So, how do brands take it? Optikal.com shares that retailers and businesses are indeed divided into two groups in the market sector. There are the timeless brick-and-mortar stores or offline stores that operate with their physical shops. While the other one is called e-tailers or online retailers that can operate without establishing physical stores.

What will happen as both groups are combined? Optikal.com shares that the stiff competition between these two groups of retailers is called the new market phenomenon “clicks meet bricks” when combined.

In other words, it’s Omnichannel retailing or marketing solutions. Optikal.com defines Omnichannel as the retailing strategy where customers can communicate with or reach brands anytime, anywhere at their convenience. Hence, this process combines mobile and internet connection to brick-and-mortar stores and e-commerce.

For instance is Optikal.com. Optikal.com is located in Los Angeles, California but they reach their customers and other brands through different channels. Their accessible channel varies from programmatic/display, mobile, social, traditional, DRM, to CRM.

Another example from India Retailing is one of the newly opened bookstores on Amazon. The owner of Amazon’s online bookstore also runs its physical store in San Diego, California where they keep their stock of books for online and offline customers. But unlike purchasing on online bookstores, Amazon shops appear clean and corporate which covers up the usually set up of bookstores with dusty shelves and old books.

To compete with the Omnichannel marketing industry, this shop from San Diego, established a Wi-Fi zone bookstore. Aside from marketing their bookstore, they also allow their customers to enjoy a free Wi-Fi access with up to 114 Mbps speed. However, this Wi-Fi access is only allowed for customers to browse their books online without the need to walk around. Finally, they can order even when they’re at home once they locate their target product online.

With Omnichannel, brands like Optikal.com allow customers to become their Point of Sale. They get to choose where to shop, where to collect their purchase and how to pay. So, hop on now on Omnichannel retailing strategy to make the most of your business.

About Optikal

Optikal is an Omni Channel Marketing Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary technology and database partners that allow us to identify, map, and transmit the business' message to the specific audience on every channel, platform, and device. We utilize our proven methodology to ID your target customers, MAP a journey to drive engagement and conversions, and finally TRANSMIT a unified message. We are not a spray and pray ad agency.

Dimitry Vital
PR and Marketing @ Optikal
Contact no: 1-323-372-1289
Email: info@optikal.com
Website: http://www.optikal.com


Dimitry Vital

1323 3721289


Source: EmailWire.Com

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